Article

91% Of Us Hate Being Forced To Install Apps To Do Business

John Koetsier · Forbes Free Beginner

Hard numbers on how much users resent being forced to install an app for something a web page could do. It quantifies the install friction that hits first time and one time users hardest, which is most of your early audience. A useful reality check against defaulting to native.

  • Most people resent forced app installs
  • Many abandon transactions rather than download an app
  • One time and first time users especially prefer the web
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The question it answers

  1. Should my MVP be a mobile app or a web app? My users are mostly on phones in smaller Indian cities.

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