Article · 12 min read

A beginner's guide to applying color in UI design

George Francis · DEV Community Free Beginner

Color is where founders most often go wrong, and this walks you through a simple, safe system: one primary, a set of neutrals, and a couple of accents used with restraint. It explains how to build shades from a single base color so your palette feels intentional. Concrete enough to copy straight into your product.

  • Start from one primary color and derive a full shade range
  • Neutrals do most of the work, accents appear rarely and on purpose
  • A small deliberate palette reads as more professional than many colors

The question it answers

  1. I'm not a designer, how do I make my product not look terrible?

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