Podcast · 90 min

A Better Way to Plan, Build, and Ship Products (Shape Up)

Ryan Singer · Lenny's Podcast Free Intermediate

The creator of Shape Up talks through fixing the time and cutting the scope, which is exactly the discipline that keeps an MVP to weeks. It is a conversational version of the appetite idea if you would rather listen than read. Good on a commute when you are wrestling with a timeline that keeps growing.

  • Set a time budget first, then shape the work to fit it
  • Unfinished work should stop, not automatically get an extension
  • Scope is the variable you control, the deadline is not

It answers 2 questions

  1. How long should building an MVP take?
  2. How do I write a spec for a developer when I'm not technical?

Read with it

  1. Michael Seibel, who ran YC, makes the blunt case for shipping something almost embarrassingly simple and learning from real... Y Combinator Startup Library Video · ~10 min video How to Build an MVP Michael Seibel
  2. The single best thing ever written on customer conversations. It teaches you to ask about the customer's life and past... momtestbook.com Book · ~130 pages The Mom Test Rob Fitzpatrick
  3. The book that gave the world 'MVP', 'build-measure-learn', and 'validated learning'. It reframes a startup as a series of... theleanstartup.com Book · ~330 pages The Lean Startup Eric Ries
  4. The permission slip to recruit users by hand, do things manually, and deliver 'insanely great' experiences to your first few... paulgraham.com Essay · ~15 min read Do Things That Don't Scale Paul Graham
  5. Video · ~13 min How to Plan an MVP Michael Seibel (YC)
  6. The deepest no-code stack, database, workflows, and custom UI, for building genuinely complex web apps and marketplaces without... bubble.io Tool · platform Bubble, No-Code Full-Stack App Builder Bubble
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