Article · 6 min read

A Big Customer Wants to See Your Roadmap. Now What?

Brian de Haaff · Aha! Free Intermediate

The practical companion piece: what to actually show and say when your largest account asks where their features sit on the plan. It helps you stay transparent without handing over control of what gets built next. Handy for the recurring meetings where a whale customer pushes for commitments.

  • Share direction and themes, not dated promises you will be held to.
  • A customer facing roadmap is a communication tool, not a contract.
  • You can acknowledge a request honestly while keeping the decision about priority.
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The question it answers

  1. How do I set a roadmap when half my revenue comes from one big customer who keeps asking for custom features?

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