Article · ~10 min
A guide to announcing your new features
Intercom Free Beginner
Intercom's own playbook for feature announcements is useful precisely because it treats every release as its own small campaign, with its own audience and its own reason to care, rather than a generic broadcast. It gives you a concrete way to make sure this announcement earns attention on its own terms instead of blending into the last one.
- Target the announcement to the people it actually applies to, not your entire list
- Time it for when someone can act on it immediately, inside the product if possible
- Track one specific action you want people to take so you know if the announcement worked
