Article · ~6 min read

A Quick Guide to Asking Good Customer Questions

Strategyzer Free Beginner

A compact guide to interviewing around jobs, pains, and gains without leading the witness. It keeps you from talking about your solution too early and teaches you to listen for what people genuinely struggle with. A handy reference to keep open during your first calls.

  • Ask about jobs, pains, and gains, not your solution
  • Do not lead the person toward your idea
  • Capture what you hear as you hear it
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The question it answers

  1. Where do I find the very first people to even talk to about my product?

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