Tool

About key events (conversions) in Google Analytics 4 (official docs)

Google Analytics team · Google Analytics Help Free Intermediate

Once you have decided that signups and leads are what count, GA4 is the free tool that connects a content visit to that action. This is Google's own reference on key events, the setting that lets you flag "newsletter signup" or "demo requested" as the outcome you measure, so a blog post's worth is tracked by conversions, not sessions. It pairs naturally with Search Console: one shows how people find you, the other shows what they do next.

  • A key event is just an existing event you mark as important, so you tag actions like signup, lead, or purchase and then measure content against those, not against traffic.
  • GA4 is free and lets you mark up to 30 key events per property, which is plenty to cover the handful of outcomes a founder actually cares about.
  • If you prefer a lighter, privacy-friendly setup, Plausible tracks custom goals the same way, the principle is identical: define the conversion first, then read content by it.
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The question it answers

  1. How do I measure if my content is actually working, beyond just watching pageviews?

Read with it

  1. This is Google's own explanation of the three numbers that actually tell you if your content is getting found: impressions,... Google Search Console Help Tool Impressions, clicks, and position in Google Search Console (official docs) Google Search Central
  2. This piece makes the exact shift you are asking about: from "did people read it" to "did it drive business results". It argues... Kissmetrics Article Content Marketing Metrics: Measuring Content That Drives Pipeline Kissmetrics Editorial
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