Article · Help page

About video ad formats (Google Ads Help)

Google · support.google.com Free Beginner

Each YouTube ad format and how it is paid for: with cost-per-view bidding you pay when someone watches 30 seconds, the whole ad if shorter, or interacts; bumpers and non-skippable ads use target CPM.

  • Pay per view with skippable in-stream to start.
  • Bumpers are 6 seconds or less and are bought on impressions.
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The question it answers

  1. How do I run ads on YouTube?

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