Tool · Reference doc

Ads that Click to WhatsApp: Marketing API Documentation

Meta · Meta for Developers Free Intermediate

This is Meta's own documentation for the click-to-WhatsApp ad, the exact entry point a lot of Indian founders lean on because their buyers already live on WhatsApp. It is the canonical source for how the ad routes someone straight into a chat instead of a landing page. Start here for the real setup rather than a vendor blog reselling you a tool.

  • The ad opens a WhatsApp chat with a pre-filled opener, so a prospect starts a conversation in one tap instead of filling a form
  • Setup needs a Facebook Page with a linked WhatsApp number and the Engagement or Leads objective, so sort the WhatsApp Business account first
  • This suits markets where WhatsApp is the default way people talk to businesses, which is exactly the case for most of India
Open on developers.facebook.com ↗

The question it answers

  1. Should I try WhatsApp or lead-form ads instead of sending people to a website?

Read with it

  1. This is the clearest honest take on the exact question: does capturing the lead inside the ad beat sending someone to your... Trio Media Article · ~8 min read Meta Ads Strategy: Lead Forms vs Website Conversions Claire Daniels
  2. Video · ~10 min Instant Form Ads Vs Landing Pages... Which Is Better? Konstantin
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