Podcast · ~45 min

Airbnb: Joe Gebbia

Joe Gebbia, hosted by Guy Raz · How I Built This with Guy Raz, NPR Free Beginner

Gebbia tells the founding story from the side of the person actually going door to door defining who their first hosts should be, a good complement to Paul Graham's essay on the same events. Listen for the texture of how narrow and specific the first host actually was in practice, their own apartment, one conference, one city. Useful if you learn better from a story than from a framework.

  • The earliest Airbnb hosts were an extremely narrow, specific group, not a broad market
  • Real early traction came from one city and one occasion, a sold out conference, not a general launch
  • The founders' own direct involvement in defining that narrow supply group mattered more than any tool

The question it answers

  1. How do I define an ideal customer for a two-sided marketplace where I have to pick two of them?

Read with it

  1. The single best thing ever written on customer conversations. It teaches you to ask about the customer's life and past... momtestbook.com Book · ~130 pages The Mom Test Rob Fitzpatrick
  2. The permission slip to recruit users by hand, do things manually, and deliver 'insanely great' experiences to your first few... paulgraham.com Essay · ~15 min read Do Things That Don't Scale Paul Graham
  3. Market size is meaningless until you know exactly who you're for, and Lenny turns that into a concrete, repeatable ICP exercise... Lenny's Newsletter Article · ~15 min read How to identify your ideal customer profile (ICP) Lenny Rachitsky
  4. Video · ~25 min How to Talk to Users Eric Migicovsky
  5. For a two-sided marketplace, the first real decision is which side to define and win first, and this essay makes the case... NFX Essay · Long read (about 25 minutes) 19 Tactics to Solve the Chicken-or-Egg Problem and Grow Your Marketplace James Currier
  6. This is the most concrete answer to which of your two customers to define first, built from interviews with 17 major... Lenny's Newsletter Article · Long read (about 20 minutes) How to Kickstart and Scale a Marketplace Business, Part 2: Cracking the Chicken-and-Egg Problem (Supply vs. Demand) Lenny Rachitsky
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