Book · Book

Big Billion Startup: The Untold Flipkart Story

Mihir Dalal · panmacmillan.co.in Paid Beginner India

Investigative journalist Mihir Dalal's account of how Sachin and Binny Bansal built Flipkart from a Bangalore apartment into a multi-billion-dollar company, and how big money and founder conflicts weakened their control until they sold. Winner of the 2020 Gaja Capital Business Book Prize.

  • Flipkart began as an online bookstore known for customer obsession: start narrow.
  • Raising large rounds shapes decisions as much as customers do.
  • Founder relationships and control matter as much as growth.

The question it answers

  1. Which startup books should every founder read?

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