Template · Fill-in Google Slides template, roughly 30 to 45 minutes to draft a first pass

Brand Tone of Voice Template (free, fill-in)

Big Bang Copy Free Beginner

When you are the only writer, the fix is not more discipline, it is one short document you actually reuse. This free fill-in template gives you a voice summary, side by side good and bad example sentences, channel notes for email, web, and social, plus a one-page TL;DR you keep open while writing. That is exactly enough to make your website, emails, and app sound like the same person.

  • Start with a plain voice summary (a few words like conversational, honest, knowledgeable), then anchor it with real good vs. avoid example sentences so it is enforceable, not vague
  • Add short per-channel notes so the same voice flexes correctly across email, web, and in-app copy instead of drifting
  • Keep a one-page TL;DR handy: the document only works if it is short enough that you actually open it every time you write
Open on bigbangcopy.com ↗

The question it answers

  1. How do I keep my brand voice consistent across the website, emails, and app when I'm the one writing everything and it all sounds different?

Read with it

  1. This is the reference everyone quietly copies when they first try to write down their brand voice, and it is public, free, and... Mailchimp Content Style Guide Article Voice and Tone, Mailchimp Content Style Guide Mailchimp
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