Podcast · ~1 hr

Building a SaaS-enabled marketplace for Indian manufacturers (Sourcewiz)

Siddhartha Ahluwalia · The Neon Show Free Intermediate India

An Indian founder walks through building a two-sided marketplace in a fragmented local market, including how pairing software with the marketplace helped pull supply on board. It is grounded in Indian buyer and seller behavior rather than Silicon Valley examples. Useful if you are building here and want a local reference point.

  • A SaaS tool for one side can pull that side onto the marketplace.
  • Indian supply is fragmented, so concentrate before expanding.
  • Local trust and hand-holding matter for winning early sellers.
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The question it answers

  1. I'm a solo technical founder. How do I MVP a two-sided marketplace when I need both buyers and sellers before it works at all?

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