Book · Book (~240 pages)

Building a StoryBrand: Clarify Your Message So Customers Will Listen

Donald Miller · Amazon / HarperCollins Leadership Paid Intermediate

The best-known framework for structuring a message as a story where the customer is the hero, practical templates you can apply to your site and pitch.

  • Make the customer the hero and your product the guide
  • Frame it: they have a problem, you have a plan, here's the win
  • People buy the transformation, not the feature list
Open on amazon.com ↗

The question it answers

  1. How do I structure a message so customers care (story / framework)?

Read with it

  1. The best book on positioning against competitors by understanding the alternatives customers actually consider. Directly turns... aprildunford.com Book · ~200 pages Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It April Dunford
eChai Partner Brands The partnership →