Essay · ~5 min

Burning Through Social Capital

Rachel Mazza Free Beginner

A short, blunt essay that names the exact problem in your question: treating social capital like an infinite chit you can cash in for every small ask. It's worth the five minutes for the framing alone, that social capital breaks down if you don't maintain it and is worth more than people usually treat it.

  • Small, frequent favor-asking burns through goodwill faster than founders expect
  • Every ask spends someone else's time and attention, not just your own credibility
  • Treating social capital as precious means being selective about when you cash it in

The question it answers

  1. Every launch I ask friends to upvote and share. Is leaning on my network for each launch going to burn it out?

Read with it

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  6. This is the canonical argument that you do not need a mass market to build something real, you need a small number of people... The Technium (kk.org) Essay · ~15 min read 1,000 True Fans Kevin Kelly
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