Book · Free online book, start with the 10-minute summary

Butterick's Practical Typography

Matthew Butterick · practicaltypography.com Free Beginner

Typography is where most non-designer products quietly fall apart, and this free online book fixes that with plain rules. Start with the ten-minute summary: sensible line length, generous line spacing, one good font, and restrained sizes. Getting just the text right lifts a whole product more than any decoration.

  • Keep line length to roughly 45 to 90 characters for readability
  • One well-chosen font beats mixing several average ones
  • Body text spacing and size matter more than any flourish

The question it answers

  1. I'm not a designer, how do I make my product not look terrible?

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