Tool · 5 minutes to build your first link

Campaign URL Builder (Google Analytics)

Google · Google Analytics (GA Dev Tools) Free Beginner

The core problem with a WhatsApp first or offline heavy product is attribution: you genuinely do not know which channel a sale came from. This free Google tool builds tagged links (UTMs) you can paste into WhatsApp broadcasts, put behind a QR code on packaging or a flyer, or pair with a channel specific coupon code, so orders start carrying a source you can actually read later. It is a starting point for a tagging habit, not a full analytics stack, but it is the honest first step to stop guessing where your growth is coming from.

  • Build one tagged link per channel (a distinct source and medium for WhatsApp, a store QR code, a reseller, a print flyer) so each order arrives with its origin attached.
  • Turn a tagged link into a QR code on packaging or in store material to pull genuinely offline touchpoints into the same measurement as your online ones.
  • Pair tagged links with channel specific coupon codes so even a customer who orders by replying on WhatsApp can still be attributed to the right source.
Open on ga-dev-tools.google ↗

The question it answers

  1. How should I think about growth metrics differently for a WhatsApp-first or offline-heavy Indian consumer product?

Read with it

  1. Data and tool pages tell you what WhatsApp can do; founder stories tell you what it actually took. This show interviews Indian... Spotify Podcast · Episodes about 25 minutes The Indian D2C Playbook Isaac John Wesley
  2. When a lot of your funnel lives on WhatsApp, in-store, or over a phone call, the clean website conversion metrics stop telling... Ginesys Article · ~12 min read How Indian D2C Brands are Getting Customers to Return to their Site Ginesys
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