Podcast · 40 min

Case Study: Hiring a salesperson

Steli Efti · Mixergy Freemium Intermediate

A long, unscripted interview where Steli Efti walks through the real mechanics of his own first sales hires at Close, including what he wishes he'd known. It's less polished than a blog post and more honest about what actually went wrong.

• Early sales hires fail more often from an undefined process than from the person.
• Be specific about the exact activities, calls, demos, follow-ups you expect, not just a revenue target.
• Your own involvement doesn't stop the day you make the hire.