Video
Cold Email is Changing
Alex Berman · YouTube Free Intermediate
Alex Berman has run and taught cold email campaigns for years, and this video covers how the mechanics of outbound have shifted as inboxes get more crowded and filters get smarter. Watch it for a current state check on what still works, separate from the more evergreen advice elsewhere on this list. It's a useful counterweight if you're tempted to lean on volume instead of personalization.
- Inbox filters and recipient fatigue keep raising the bar for generic outreach.
- Personalization matters more now than it did a few years ago, not less.
- Volume without relevance increasingly backfires.
