Article · ~15 min read

Customer Development: 14 Best Ways to Find Customers to Interview

Mike Fishbein · mfishbein.com Free Beginner

This is the most exhaustive single list we found of concrete channels for sourcing interviewees, from personal network to forums to cold LinkedIn to industry events. It's useful as a checklist to run through when your first two or three ideas dry up. Treat it as a menu to pick two or three from, not a to-do list to exhaust all at once.

  • Exhaust your personal network before any paid or cold channel
  • Industry-specific forums beat generic startup communities for finding a real persona
  • Attending one relevant meetup can outproduce weeks of cold messaging
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The question it answers

  1. Where do I find people to interview when I have zero audience?

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