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'Customer love is a real superpower for us': Nithin Kamath on how Zerodha grew without advertising

Indian Startup News Free Beginner India

Zerodha reached crores of customers in India without ever running an ad or an outbound campaign, growing almost entirely on word of mouth and customer referrals. It is the clearest large scale proof, from an Indian founder, that the warm channels in the short answer are not a nice to have, they can be the entire growth strategy.

• Zerodha grew to over a crore and a half customers without advertising or outbound sales.
• Close to thirty percent of new investors came through referrals from existing customers.
• Building a product customers talk about replaced the need for both cold outreach and paid acquisition.