Article

Does Outbound Still Work? 49% Of You Say No

Jason Lemkin · SaaStr Free Intermediate

This is the real time data point behind the ceiling described in the short answer, straight from a community of SaaS founders and sales leaders reporting what is actually happening to their outbound numbers right now. Read it to calibrate whether what you are feeling in your own reply rates is you doing something wrong or the channel itself getting harder for everyone.

  • Close to half of surveyed SaaS operators say generic outbound has stopped working for them.
  • The classic spray and pray sequence approach is losing effectiveness across the board, not just for you.
  • Highly custom, one off outreach still performs, but it does not scale the way templated cadences once did.
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The question it answers

  1. When does cold outreach stop scaling, and what do I move to next?

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