Video · Roughly 15 minutes

Facebook vs Google Ads: Which is Best?

Ben Heath · YouTube Free Beginner

Ben Heath runs real ad accounts across both platforms, so this is an operator talking you through the actual tradeoff rather than an agency selling one side. He is direct about when each channel fits, which is what you need when you are picking your very first paid channel and cannot afford to split a small budget two ways. Treat it as one experienced opinion to weigh, not the final word.

• Google works when intent already exists (people searching for what you sell), so a brand nobody is looking for yet gets little from it early on.
• Meta lets you reach people by interest and behavior, which is how you introduce a product the market does not know it wants.
• For a small first budget, concentrating on one channel and learning it well usually beats spreading thin across both.