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Follow Up or Die: Why "Maybe" Is Killing Your Business (Interview with Steli Efti of Close.io)

Steli Efti · YouTube Free Beginner

Follow Up or Die: Why "Maybe" Is Killing Your Business (Interview with Steli Efti of Close.io)

Efti explains why "maybe" is the most dangerous word in a founder's pipeline and why chasing a clear yes or no, rather than sitting in ambiguity, is what separates deals that close from ones that quietly die. Useful if you would rather hear this argument than read it.

  • A "maybe" left unresolved is where most deals actually go to die
  • Chase clarity (a real yes or no), not just politeness
  • Founders avoid follow-up because they fear rejection, not because it does not work
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The question it answers

  1. How do I follow up after a good sales call without being annoying or looking desperate?

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