Article · 8 min read

Founders: Your First Sales Hire Is Probably a Mistake

Techstars Free Beginner

A useful counterweight, written specifically to slow founders down before they hire. It names the false signals, feeling tired of selling, wanting to look grown up, that push founders to hire before the motion is actually proven.

• Feeling burnt out on sales is not the same as having a repeatable process.
• A sales hire cannot substitute for product market fit.
• Wanting to delegate is not a strategy; a documented playbook is.