Article · Multi-part essay series

Four Fits for $100M+ Growth

Brian Balfour · brianbalfour.com Free Advanced

The most influential framework for why growth feels effortless for some companies and impossible for others; essential reading before optimizing any tactic.

  • You need market-product, product-channel, channel-model and model-market fit to align.
  • Channels won't adapt to your product; your product must fit the channel.
  • The fits form one ecosystem, so a weakness in any one caps your growth.
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The question it answers

  1. What are the 'four fits' I need before growth compounds?

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