Template · 12 min read + 21-slide deck

Front Series A Deck (with the founder's own slide-by-slide feedback)

Mathilde Collin · Medium (Mathilde Collin, CEO of Front) Free Intermediate

This is the exact 21-slide deck that got Front three term sheets in ten days, published by the founder herself with honest notes on which slides landed and which flopped (the land-and-expand and capital-efficiency slides worked; the acquisition-channels slide fell apart under scrutiny). It is a real send-ahead deck that got meetings, annotated by the person who sent it, which is worth ten generic templates.

  • Make the deck a story, not a metric dump: she was ruthlessly disciplined about the narrative even though she had the data to stuff every slide
  • Concrete proof beats claims: the capital-efficiency slide (spent less than ARR) and the 50%-more-spend-after-12-months expansion slide did the heavy lifting
  • She spent ~90% of her days iterating the deck on investor feedback, evidence the send-ahead version is the artifact that actually earns the meeting

The question it answers

  1. Should I send my deck ahead of the meeting or present it live, and how do I make a deck that works both ways?

Read with it

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