Book · ~180 pages

Get Together: How to Build a Community With Your People

Bailey Richardson, Kevin Huynh, Kai Elmer Sotto · Stripe Press Paid Beginner

The three People and Company founders built communities for Nike, Substack, and others, and they organize the whole book around three stages: spark the flame, stoke the fire, and pass the torch. That last stage is exactly your question, the arc from doing everything yourself to enabling members to carry it. Treat it as a starting point for thinking about your own shifting role, not a verdict on how many hours to log.

• Build the community with people, not for them, so it does not depend on you showing up for everything.
• The founder's role moves through stages: you spark it, then stoke it, then deliberately pass the torch to members who lead.
• Backing a few committed people early is what lets you step back later without the energy dropping.