Book · Free online book

Getting Real: Start Your Engines (Ship It)

Jason Fried, David Heinemeier Hansson, Matt Linderman · 37signals (Jason Fried, DHH) Free Beginner

37signals built five products and Rails with seven people by relentlessly shipping less, sooner, and this free online book is their playbook for it. The ship-it ethos here is opinionated: launch, then fix in public rather than perfecting behind closed doors. Read the launch chapters for a concrete counterweight to feature creep.

  • Underdo the competition and ship the essential half first
  • Launch and then keep improving in the open
  • Momentum comes from shipping, not from planning
Open on basecamp.com ↗

The question it answers

  1. How often should an early-stage startup ship?

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