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Google Trends (Explore and Compare)

Google · Google Trends Free Beginner

Before you spend weeks writing in Hindi, spend ten minutes checking whether your actual buyers search that way. Google Trends lets you put an English term next to its Hindi or transliterated version, filter to India (and drill into specific states), and see which one people actually type. It turns the language question from a guess into something you can look at, and the answer often differs by category and by region.

  • Compare an English keyword against its Hindi or Romanized-Hindi form for the same date range to see which one real searchers use.
  • Filter by region within India: the winning language for your term in a metro can flip completely for someone building outside the big startup hubs.
  • It shows relative interest, not absolute volume, so pair it with a keyword tool before you commit to a full content plan.
Open on trends.google.com ↗

The question it answers

  1. Is it worth writing in Hindi or regional languages for SEO, or should I stick to English?

Read with it

  1. This is the primary-source study most vernacular-content stats you'll see online actually trace back to, so it's worth reading... KPMG in India / Google Article · 68-page PDF report Indian Languages: Defining India's Internet KPMG in India and Google
  2. Deciding to write in Hindi is the easy part; getting Google to actually index and rank it correctly is where founders trip up.... gauravtiwari.org Article · Long-form guide, about 20 minute read SEO for Regional Languages in India: Hindi, Tamil and Vernacular Content Guide Gaurav Tiwari
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