Article · 5 min read

Hacker News Guidelines

Y Combinator Free Beginner

HN's own posting guidelines tell you plainly what a technical, skeptical audience wants from a launch post: no editorializing, no hype words, no asking for upvotes, just a clear and honest description of what you made. Reading this before a Show HN saves you from the most common way founders get torn apart in the comments, and it doubles as a good gut check for any launch copy at all.

  • Cut hype words, uppercase, and exclamation points from your title and post.
  • Write to a builder audience as a peer, not as a marketer pitching from a stage.
  • Be ready to answer honestly in the comments, that is the real audience test.

The question it answers

  1. How do I write the actual launch post so it doesn't read like a press release nobody asked for?

Read with it

  1. The single best thing ever written on customer conversations. It teaches you to ask about the customer's life and past... momtestbook.com Book · ~130 pages The Mom Test Rob Fitzpatrick
  2. The best book on positioning against competitors by understanding the alternatives customers actually consider. Directly turns... aprildunford.com Book · ~200 pages Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It April Dunford
  3. The definitive talk that reframes launching from a one-shot event into a repeatable tactic, exactly this category's thesis. YC... YC Startup Library Video · ~25 min How to Launch (Again and Again) Kat Manalac (Y Combinator)
  4. Video · ~25 min How to Talk to Users Eric Migicovsky
  5. Google tells you what to aim for, but Handley teaches you the actual craft of getting there: how to write something a human... Ann Handley Book Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content Ann Handley
  6. This is the short, canonical essay that names the exact trap: people switch into a stiff, impressive-sounding written voice... paulgraham.com Essay Write Like You Talk Paul Graham
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