Book · Book (~320 pages)

Hacking Growth

Sean Ellis & Morgan Brown · Currency / Penguin Random House Paid Intermediate

The practitioner's manual for running a high-tempo growth process, testing acquisition, activation, retention and referral, from the coiner of 'growth hacking'.

  • Run rapid, prioritized growth experiments as a cross-functional team.
  • Confirm product-market fit and activation before scaling acquisition.
  • Growth is a repeatable process, not a bag of one-off hacks.
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The question it answers

  1. What makes a paid ad actually convert?

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