Template

How to ask for a referral from a client (+ best email templates)

HubSpot Free Beginner

This gives you the actual words to use once you decide to ask happy customers for referrals, timed to the moment right after a win when they are most likely to say yes. It is the practical, copyable counterpart to the strategic pieces on this list, useful the same week you read it rather than something to file away.

  • Ask right after a customer hits a real win, not at a random point in the relationship.
  • Make the ask specific, naming the exact person or role you would love an introduction to.
  • Keep the request short enough that saying yes takes the customer under thirty seconds.
Open on blog.hubspot.com ↗

The question it answers

  1. When does cold outreach stop scaling, and what do I move to next?

Read with it

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  2. Fifty-plus recent YC founders answer the exact question every early founder asks. The pattern across their answers is the lesson. YC Startup Library Article · ~10 min read Founder FAQ: How did you get your first customer? Y Combinator (50+ founders)
  3. A step-by-step, modern YC walkthrough of identifying buyers, starting conversations, and converting them into your first... YC Startup Library Video · ~20 min How to Get Your First 10 Customers Max Kolysh (Y Combinator)
  4. The canonical explanation of why linear funnels break and self-reinforcing growth loops compound, from the team that trains... Reforge Blog Article · ~15 min read Growth Loops Are the New Funnels Brian Balfour & Reforge team
  5. Battle-tested referral advice from the person who turned Airbnb's host referral program into its biggest driver of supply... Lenny's Newsletter Article · ~20 min read Building a Referrals Program Lenny Rachitsky
  6. This is the one guide that walks the full technical stack in plain language: SPF, DKIM, DMARC, domain warmup timelines, and the... Smartlead Article Email Deliverability Guide: SPF, DKIM, Warmup and Everything That Gets You to the Inbox Satwick Ghosh (Smartlead)
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