Video · ~15 min

How To Build A Lead List For Cold Email

Alex Berman · Alex Berman (YouTube) Free Beginner

How To Build A Lead List For Cold Email

Alex Berman has built and scaled multiple companies on cold email and walks through his actual process for building a lead list step by step on screen. Watch this for the concrete, tool-agnostic mechanics of turning an ICP definition into an actual list of names.

  • Start from a narrow ICP definition before opening any list-building tool
  • Layer firmographic filters first, then verify individual names fit before adding them
  • A smaller, well-targeted list gets meaningfully higher reply rates than a larger loosely-matched one
Watch on YouTube ↗

The question it answers

  1. How do I build a targeted list of the right people to cold email?

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