Tool · Guide + tool
How to Build a Targeted Prospect List
Clay Freemium Intermediate
This guide's central argument matches our answer exactly: most prospect lists fail at definition, not sourcing, so precision beats volume. Use it once you already know your ICP, since it also doubles as a walkthrough of the enrichment tool itself, which is the right order of operations.
- Define your ICP by signals that predict a purchase before you source a single company
- Enrichment and verification should happen after targeting, not instead of it
- Contact data decays roughly 25 to 30 percent a year, treat your list as something you maintain, not a one-time export
