Article

How to Close More Revenue Today, With the Leads You Already Have

Jason Lemkin · SaaStr (Jason Lemkin) Free Intermediate

Lemkin's point is blunt and useful: most of the extra revenue sitting in your pipeline right now comes from leads that were never properly followed up, not new leads you have not found yet. It reframes follow-up from a chore into the highest-leverage thing you can do this week.

  • Uncontacted or under-followed leads are hiding revenue you already paid for
  • Fast callbacks on every lead beat sophisticated scoring alone
  • Set a hard rule that no lead goes untouched past a set time limit
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The question it answers

  1. How do I follow up after a good sales call without being annoying or looking desperate?

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