Article · 10 min read

How To Connect w/ Busy People (& actually get HAPPY replies)

Ramit Sethi Free Beginner

Sethi gives word-for-word scripts and, more usefully, the follow-up move almost nobody does: closing the loop by telling someone how their advice actually played out. That habit is what turns a single cold message into an ongoing relationship instead of a one-off ask.

  • Show you already took action before asking for more of someone's time
  • Use word-for-word opening scripts as a starting point, then make them specific
  • Close the loop afterward; people remember who followed up on their advice

The question it answers

  1. How do I write cold emails and LinkedIn messages that founders actually get replies to?

Read with it

  1. The permission slip to recruit users by hand, do things manually, and deliver 'insanely great' experiences to your first few... paulgraham.com Essay · ~15 min read Do Things That Don't Scale Paul Graham
  2. A tactical follow-on covering the channels and motions top B2B startups scale after the first ten. Grounds distribution... Lenny's Newsletter Article · ~15 min read How to win your first 10 B2B customers Lenny Rachitsky
  3. The authoritative handbook on founder-led sales, written for technical/first-time sellers building B2B SaaS. Readable free... foundingsales.com Book · book (~400 pages) Founding Sales: The Early Stage Go-to-Market Handbook Peter Kazanjy
  4. Video · About 25 minutes How to Get Your First Customers (Startup School) Gustaf Alstromer
  5. Jen Abel has coached over 300 early-stage founders through their first sales, so this is grounded in what actually happens when... Lenny's Podcast Podcast · About 1 hour 16 minutes The ultimate guide to founder-led sales | Jen Abel (JJELLYFISH) Lenny Rachitsky with Jen Abel
  6. This is the canonical structure for the investor cold email, written by a YC partner who reads them from the other side. It is... Y Combinator Startup Library Essay · 5 min read How to Cold Email Investors Aaron Harris
eChai Partner Brands The partnership →