Podcast · ~40 min

How to deploy empathy to get the most out of customer interviews

Michele Hansen · Inside Intercom Free Intermediate

Hansen runs interviews for her own bootstrapped products and talks candidly about the emotional side founders underrate: staying quiet through silence and not rescuing an interviewee from an awkward pause. Practical for solo founders doing their own calls without a research team behind them.

  • Sit through silence instead of filling it for them.
  • Empathy in the room gets you further than a perfect question list.
  • You can run good interviews without a research background.
Open on intercom.com ↗

The question it answers

  1. What questions should I actually ask in a customer interview?

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