Article · Guide

How to do market research (with AI prompts and a template)

HubSpot · blog.hubspot.com Free Beginner

A September 2026 guide to primary and secondary market research, personas and competitor study, with AI prompts and a template.

  • Combine secondary data with interviews.
  • Use the template to keep findings in one place.

The question it answers

  1. How do I do market research for a business idea or product?

Read with it

  1. The single best thing ever written on customer conversations. It teaches you to ask about the customer's life and past... momtestbook.com Book · ~130 pages The Mom Test Rob Fitzpatrick
  2. Most market sizing advice online is generic TAM SAM SOM filler. This one is written by an investor, backed by a survey of 30... Pear VC Essay · ~15 min read Market Sizing Guide Ian Taylor
  3. Blume's annual report is the single best data-grounded read on what is actually happening in Indian internet and consumption,... Blume Ventures Article · ~180 charts Indus Valley Annual Report 2025 Sajith Pai, Anurag Pagaria and team (Blume Ventures)
  4. You do not need to be in anyone's network to see interest rising, you need the search data everyone already generates. Google... Google Tool Google Trends (Explore) Google
  5. When you cannot read the code or the spec sheet, real buyers can. G2 lets you pull up any technical competitor, sort to the one... G2 Tool G2 (business software review directory) G2.com
  6. Migicovsky built Pebble on hundreds of these conversations, and this lecture is the specific playbook: how to find your first... Y Combinator Library Video · ~50 min How to Start a Startup: Talking to Users Eric Migicovsky
eChai Partner Brands The partnership →