Video · ~50 min

How to Evaluate Startup Ideas

Kevin Hale · Y Combinator Startup School Free Beginner

Kevin Hale is a YC partner and cofounder of Wufoo, so this is both the investor lens (what makes a bet worth backing) and the operator lens (someone who built and sold a company). His core move is treating an idea as a hypothesis about why the company will grow fast, which is exactly the question to ask before you sign up for years on it. Use it as a starting point to pressure test your own idea, not as a verdict.

  • An idea is a hypothesis for why the company will grow quickly, made of a problem, a solution, and an insight, so be honest about whether the growth story holds.
  • You need an unfair advantage, a concrete reason you will win and reach people faster than everyone else, before the years of commitment make sense.
  • Evaluate your own idea the way an investor would, since that is the same lens that tells you whether it is big enough to be worth your life.

The question it answers

  1. Can two non-technical founders realistically win a niche, or do we need a technical edge to defend it?

Read with it

  1. The authoritative handbook on founder-led sales, written for technical/first-time sellers building B2B SaaS. Readable free... foundingsales.com Book · book (~400 pages) Founding Sales: The Early Stage Go-to-Market Handbook Peter Kazanjy
  2. This is the clearest short case that how you reach customers is a real edge, not an afterthought behind the code. Horowitz... Andreessen Horowitz (a16z) Essay · About a 10 minute read Distribution Ben Horowitz
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