Essay · 10 min read

How to Find More Customers on LinkedIn

Justin Welsh Free Beginner

This is the LinkedIn half of the question: a simple system using alerts and triggers (funding news, new hires, press mentions) to know exactly when to message someone, so the note reads as timely instead of random. Fifteen minutes a week produced real pipeline for him, and the same triggers work for spotting who to message today.

• Watch for trigger events (funding, hires, press) that make a message timely
• A well-timed generic-topic message beats a well-written badly-timed one
• Keep the outreach cadence small and consistent rather than a one-time blast