Article · ~12 min read

How to Find Your Audience's Online Watering Holes

Alex Hillman · Stacking the Bricks Free Intermediate

A method for finding exactly where your customers already gather online, the forums, subreddits, and groups where they post their problems. Instead of guessing, you learn to trace your audience to their watering holes and read what they struggle with in their own words. This directly answers the where do I even look question.

  • Find the online places your audience already gathers
  • Read their real complaints in their own words
  • Their jargon and pains show you how to reach them
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It answers 2 questions

  1. Where do I find the very first people to even talk to about my product?
  2. As a solo technical founder who hates sales calls, how do I do user research without it draining me every week?

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