Essay · 10 min read

How to Get Replies from Your Dream Customers

Justin Welsh Free Beginner

Welsh shows the exact two-step process he used to build a million-dollar pipeline from cold DMs: find people already talking about your problem, then send a short message that offers something before it asks for anything. It is a working template, not a theory of outreach, and it maps directly onto our answer's point about a tiny ask.

  • Find prospects who are already discussing your problem instead of guessing who might care
  • Lead with value or a genuine compliment before you ever mention what you sell
  • Give the reader an easy, low-effort way to respond, not a big commitment
Open on justinwelsh.me ↗

The question it answers

  1. How do I write cold emails and LinkedIn messages that founders actually get replies to?

Read with it

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  6. This is the canonical structure for the investor cold email, written by a YC partner who reads them from the other side. It is... Y Combinator Startup Library Essay · 5 min read How to Cold Email Investors Aaron Harris
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