Essay · ~3 min read
How to Get Your Emails Read
Fred Wilson · AVC (Fred Wilson's blog) Free Beginner
Fred Wilson has read tens of thousands of cold and warm pitches as an investor, and this short post is his honest account of what actually gets opened. His point about subject lines needing a name or detail he recognizes explains directly why yourname@ beats sales@: recognition, not polish, earns the open. It's a five minute read that will change how you write a subject line.
- Subject lines with a recognizable name or specific detail get opened over vague ones.
- Long emails with an unclear ask get ignored even after they're opened.
- Timing and brevity matter as much as the pitch itself.
