Video
How to grow on LinkedIn with this 3 step system
Justin Welsh · YouTube (Justin Welsh) Free Beginner
Justin Welsh built a large solo business almost entirely off LinkedIn, so this is tactical guidance from someone who posts for a living, not a theory deck. He breaks growth into a repeatable three step loop (find a lane, write in a clear format, engage in the comments) that a founder can copy without a content team. Watch it as one workable system to start from, then adapt the voice to your own company and market.
- Pick a narrow lane and post to it consistently. A scattered feed reads as noise and never compounds.
- Format is a multiplier: a strong hook and scannable structure decide whether a good idea gets read at all.
- Commenting on other people's posts is half the strategy, not an afterthought. Reach on LinkedIn is earned in the comments as much as in your own posts.
