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How to have the talk with your customers

Kyle Poyar's Growth Unhinged Free Intermediate

This is a step-by-step guide to actually running the pricing conversation with a customer, including the exact trap of asking what would you pay and getting an unusable answer back. Kyle Poyar has done this analysis across hundreds of B2B companies, so the advice is grounded in what works on a real call, not theory.

• Never ask customers to name a price, ask about value and current cost instead
• Bring a real number into the conversation and watch how they react to it
• Run these conversations continuously, not just once before you launch