Podcast
How to lead a development team when you're not technical
Sophia Matveeva · Tech for Non-Techies Free Beginner
Written directly for the non-technical founder trying to tell whether engineering is on track, which is the heart of this question. It focuses on managing outcomes and priorities rather than code, so you can spot a wrong direction without reading the codebase. Practical and grounded in the founder-developer relationship.
- Manage outcomes and priorities, not hours or lines of code.
- Insist on seeing working software at a regular cadence.
- You can judge whether something works without being able to read how it was built.