Article · ~10 min read

How to plan and test distribution channels (Bullseye method)

DuckDuckGo / Gabriel Weinberg · Traction (companion resource) Free Intermediate

The official companion site for Traction, summarizing the Bullseye framework for founders who want the method without reading the whole book first. Included as the canonical home for the framework.

  • Rank all 19 channels into inner circle, potential, and long shots.
  • Cheaply test your top 3 inner-circle channels in parallel.
  • Focus resources on the single channel showing the most traction.
  • Revisit the exercise as your startup and market evolve.
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The question it answers

  1. How do I figure out which distribution channel is right for my startup?

Read with it

  1. The definitive playbook on distribution, it catalogs all 19 channels and gives you the Bullseye framework to systematically... Portfolio / Penguin Book · book (~240 pages) Traction: How Any Startup Can Achieve Explosive Customer Growth Gabriel Weinberg & Justin Mares
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