Essay

How to Sell the Problem Before Selling the Solution

Dave Bailey Free Beginner

A short, specific essay on why leading with the customer's need, not your product, is what makes a pitch land, with a simple template for writing your own need statement. It's a useful sharpening exercise once you've drafted your two-sentence problem statement and want to test if it's specific enough.

  • Write the need narrative before you write the product description
  • A vague problem statement gets a vague reaction, specificity earns real answers
  • Ask the prospect to guess what you do after you state the problem, it tells you if your framing landed
Open on dave-bailey.com ↗

The question it answers

  1. What should my very first sales pitch actually say, and how long should it be?

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