Video · short YouTube tutorial

How to Track Influencer Marketing Sales and Conversions Using Google Analytics

YouTube creator (channel shown on the video page) · YouTube Free Beginner

How to Track Influencer Marketing Sales and Conversions Using Google Analytics

You cannot honestly say a creator deal beat your ads unless you can trace the sales back to the creator, and this walks through the exact setup: UTM tagged links, unique codes, and reading the conversions in Google Analytics. It is the plumbing that turns the cost comparison from a guess into a number you can defend. Treat it as the how-to that sits under the cost article above, a starting point for wiring up attribution before you spend.

  • Give every creator a unique code and a UTM tagged link so each sale is attributable to one person, not to a vague pile of social traffic.
  • Set up a conversion or goal in Google Analytics so purchases from those links show up as revenue you can put next to the deal cost.
  • UTM links catch the clicks and codes catch the intent, so run both, because using one alone quietly loses part of the sales you paid for.
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The question it answers

  1. How do I judge whether an influencer or creator deal is really cheaper than running ads?

Read with it

  1. This is the rare piece that actually answers the question you asked, is the creator deal really cheaper, instead of quoting a... Sagum Article · about 12 minute read Influencer Marketing vs Digital Ads: The Real Cost Analysis Sagum
  2. Most influencer content is agency sales copy, so we picked an Indian D2C conversation where the guests run an influencer... Stellaris Venture Partners Podcast · podcast episode D2C Dialogues #2: Influencer marketing as a performance channel Stellaris Venture Partners (with Apaksh Gupta, One Impression, and Sarvesh Shashi, Sarva)
eChai Partner Brands The partnership →